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AdMob & AdSense programme policies

Discouraged banner implementations

Below are examples of poor banner ad implementations that often cause high levels of invalid activity due to the proximity of the ad to app clickable elements.

Ads adjacent to interactive elements

Close proximity of banner ads to other elements within an app is one of the biggest causes of accidental clicks. To avoid accidental clicks, banner ads should not be placed immediately next to interactive elements and app content, which can include (but is not limited to):

  • Navigational buttons, such as a "next" button or a custom app menu bar.
  • Interactive content such as a text chat box or an image in an image gallery.
  • On a game play screen where users are continuously interacting with the app.

This banner ad placement can put your app or your account at risk if too many accidental clicks occur, and we recommend against such an implementation.

Click to view an example

Example of a disallowed banner ad in Ad Mob.

Ad sandwiched between app items

The banner ad example below shows an ad sandwiched between different areas of the app content: the interactive app content and the custom app navigation/menu buttons at the bottom. Users are likely to cross this banner ad multiple times while at a higher level of engagement with the app. Consequently, they're more likely to click on the banner ad in this scenario accidentally. This banner ad placement can put your app or your account at risk if too many accidental clicks occur, and we recommend against such an implementation.

Click to view an example

Example of disallowed banner ad.

Ads overlapping app content (against policy)

Banner ads should not float or hover over app content. If an app has a scrolling menu, then banner ads should not pop up or be placed over the content of this menu, as seen in the example below. Also, banner ads should not move as a user scrolls, as users may try to click on the menu but end up clicking on the ad accidentally instead. This specific implementation is against policy and we reserve the right to disable ad serving to your app.

Click to view an example

Example of disallowed banner ad.

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