Enable frequency capping for campaigns

Frequency capping lets you limit the number of times your ads appear to the same person. When you enable frequency capping for a campaign, you specify a limit to the number of impressions you'll allow per day, per week, or per month for an individual ad or a campaign. Setting a frequency cap can be helpful if you want to limit the number of times someone sees your ad, or if you want to focus more on gaining exposure to new people.

Please note the following:

  • A change to frequency capping, such as a change from a cap of two to three, can take up to a day to take effect.
  • A slight server delay can result in the frequency cap that you've set being exceeded.

Frequency capping may be applied to each ad or campaign.

Set up frequency capping

Complete the following steps to enable frequency capping for campaigns.

  1. Sign in to your AdMob account at
  2. Click Campaigns.
  3. Click the name of the campaign in the table.
  4. In the Campaign goal and schedule section, enable frequency capping:
    1. Click Edit next to Campaign goal and schedule.
    2. Select the "impressions per user" radio button.
    3. Enter the number of impressions your ad or campaign is allowed to generate per user.
    4. Select a period of time: per day, per week, or per month
  5. Click Save campaign.
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