Campaigns

Image ads

Image ads are ads that appear with a picture. Use image ads to capture people’s attention as they use your app. Image ads are one way to entice customers to use an app or visit a website, using a combination of graphics and text.

You can create image ads in various sizes. They appear in a variety of pre-approved sizes, which are measured in pixels.

Before creating an image ad, you’ll need to prepare an image file that is sized and formatted appropriately. The size and format requirements depend on where you plan to show your ad.

Ads must comply with image ad content requirements.

Image ad fields

Promote an app

Ad name: Enter a name for the ad, up to 25 characters.
App/Website: Click the App button, if not already selected.
App: Use the search box to find the app that the ad will promote.
Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL isn't visible in the ad.
Image upload: Upload an image file from your computer to use as the ad creative.

Promote a website

Ad name: Enter a name for the ad, up to 25 characters.
App/Website: Click the Website button, if not already selected.
Destination URL: Enter the URL that AdMob will direct users to when they click the ad. This URL isn't visible in the ad.
Image upload: Upload an image file from your computer to use as the ad creative.

Supported image ad sizes and formats

To ensure that your image ads are appropriately sized, review the following list of requirements.

File type

.JPG
.PNG
.GIF

File size

150 KB or smaller

Image size

Icon that indicates HD or high-definition resolution for images intended for use in mobile ads. You can upload double-sized images (for example, a 640 x 100 image for a 320 x 50 ad slot) for high-resolution display devices. When your ad is served, we’ll auto-adjust the image based on the device’s pixel density.