Hide or show an app in AdMob

Note: You'll need to set up an app in AdMob before you can hide or show it. Once you set up an app in AdMob, you can't delete it. Use the instructions below to hide the app from your account. 

Hiding apps is one way you can simplify and organize your apps in AdMob.

Changing the visibility of an app only affects where the app can be seen in AdMob. App visibility does not affect ad serving, revenue, or reporting and doesn't delete your app. Hidden apps may continue to generate revenue, stats, and analytics.

Hidden apps will no longer appear in the Apps list in the sidebar or the Apps table at Apps > All apps. Hidden apps are marked with the Hidden icon icon.

Hide a visible app

Complete the following steps to hide an app:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Click View all apps.
  4. Click the checkbox beside the app(s) you want to hide. 
  5. Click App visibility
    A screenshot of the AdMob interface showing the location of the "Set visibility" button, which has the available options of "Hide" and "Show"
  6. Select Hide. A dialog box appears.
  7. Click Hide again to hide the selected app(s) throughout AdMob.
Apps with enabled campaigns cannot be hidden. Pause or delete enabled campaigns before hiding the app they're associated with.

Show a hidden app

Complete the following steps to show an app you've previously hidden:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Click View all apps.
  4. In the top right corner, select All apps in the dropdown menu, or select All hidden apps to view all of your hidden apps. Previously hidden apps will be marked with the Hidden icon icon.
  5. Click the checkbox beside the app(s) you want to show.  
  6. Click Set visibility.
    App visibility
  7. Select Show. A dialog box appears.
  8. Click Show again to make the selected app(s) visible throughout AdMob.

Check visibility of apps

Complete the following steps to check which apps are hidden or visible:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Click View all apps.
  4. In the top right corner, click All apps. A dropdown menu will appear. Select the option you'd like to see: All apps, All visible apps, or All hidden apps
    App visibility
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