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Frequency capping

Frequency capping lets you limit the number of times ads appear to the same person. When you set a frequency cap, you specify a limit to the number of impressions you'll allow in a specified time period for an individual user. You can set a frequency cap for campaigns, apps, and ad units.

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Monetize users from emerging markets with app open ads

Are most of your app users from emerging markets? These users are more likely to interact with ads, providing you with a great opportunity to effectively engage them with app open ads.

Try app open ads

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