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Estimated earnings

Your account balance for the time period selected. This amount is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.

How estimated earnings is reported in your Mediation report

AdMob estimates earnings proportionally based on the number of impressions each ad unit receives. This change eliminates double counting revenue when ad unit mapping is reused across multiple ad units.  

AdMob will estimate your optimized third-party revenue for each ad unit using the following formula:

Ad unit 1 est. earnings = Earnings reported by optimized third party ad network / (Total number of impressions for all ad units that use the same mapping information) * Number of impressions for Ad unit 1

Example calculation of estimated earnings

Ad unit 1 has $200 while ad unit 2 has $1800 of earnings. It's calculated by: 

Ad unit Impressions Estimated earnings (new)
Ad unit 1 100 $200 = ($2000/(100 +900) * 100)
Ad unit 2 900 $1800 = ($2000/(100 + 900) * 900)
Total 1000 $2000
Note: You can view your estimated earnings and eCPM per mediation group and per ad source instance level dating back to October 20, 2019. Note that if you view a report prior to October 20, 2019, your third-party estimated earnings will show $0. However, bidding ad sources may show data prior to October 20, 2019.  
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We noticed that you have not migrated all your eligible traffic to AdMob bidding. Bidding ensures that you’re getting the highest revenue for your impressions as ad sources compete in real-time. Increase your revenue and operational efficiency with bidding today!

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