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Find ads in the Ad review center

Filter or search for specific ads to review and block. #adreviewcenter #imagesearch

The Ad review center offers several features to help you find specific ads to review and block.

Example of filter or search ads.

Filter or search

The search box at the top of the Ad review center lets you restrict which ads you view, for example, by language, ad type, ad size, etc.

You can search for ads using the following:

  • Text: Find ads with matching ad text or destination URLs.

  • Ad Response ID: Search for ads with an Ad Response ID. The Ad Response ID is the value in the responseIdentifier field, which is the unique identifier of an ad response. The responseIdentifier field is available for an ad, or a mediation response.

    Ad Response IDs are available to search for in the Ad review center for 7 days. Learn more about how to retrieve the Ad Response ID on the Google Developers site for Android and iOS

  • Click string: Search for ads based on their tracking URL or click string. You'll need to find the ad's click string first.

  • Creative ID: Filter for an ad based on its unique identifier.

You can filter ads using one of the following:

  • My app: Filter ads based on which of your apps they appeared in.

  • Newest ads: Filter ads that have appeared in your apps in the last 1, 3, or 7 days.

  • Ad network: Filter ads from a specific ad network.

  • Language: Filter based on the language that has been detected for ads. To determine ad language, we review various factors including the landing page of the ad as well as its content, which means you might find ads with images or text in a different language to the one you filtered on. The list is ordered by the percentage of ads in each language.


    You have ads in five languages (English, Spanish, Italian, Portuguese, and Japanese), and the distribution totals for each language are: English (20), Spanish (40), Italian (25), Portuguese (5), and Japanese (10). The list would then display the languages in the following (descending) order: Spanish, Italian, English, Japanese, and Portuguese.

  • Size: Filter based on the size of the ads shown in your apps. The list is ordered by the percentage of ads of each size.

  • Ad type: Filter by image, text, or rich media ads.

  • General ad category: Filter ads based on their general category or subcategory.
    Note: Our system classifies ads automatically, and we don't rely solely on advertiser-provided categorization. Our technology makes its best attempt to filter ads from the possible categories; however, we don't guarantee that it will filter every related ad.

Image search 

You can use the Ad review center's image search function to help you find and review image ads. For example, you could upload a picture of a competitor's logo and use it to search for image ads containing their logo.

To search for ads that match an image:

  1. Click Search by image.
  2. Drag or upload your image.
    Note: Your image can be a maximum of 2MB in size, and its largest dimension should be less than or equal to 1024 pixels. The supported image file formats are: JPEG, GIF and PNG. However, ad matches can only be identified with an original PNG. Learn more about using images to find the ad source.
    Distorting the image will affect the search results. Be sure that you haven't distorted the image by zooming in or out. Also, if you are using an image that was emailed, be sure to download the image to your computer rather than copying the image to avoid distortion. 
  3. Click Search.

During the search, Ad review center may find ad matches, as well as visual matches, for the ad you're searching for. Ads will be labeled as ad matches or visual matches in the search results.

  • An ad match is the instance of the ad you uploaded. Search finds the ad you uploaded based on the ad and time it served. AdMob then allows you to block it, or lets you know the source of the ad.  

    An ad match may or may not be visually exact to the uploaded ad. Blocking the ad match can prevent it from showing in your app, however it may still serve from your other ad sources.
  • A visual match is an ad that is visually exact or very similar to the uploaded ad you're searching for, but may or may not be an exact ad match. 
Note: While image search supports most file types and ad types, it might not always return all available images ads.

You can also use image search to identify the source of an ad. Learn more about identifying an ad source.

Related ads

The Ad review center also offers the ability to find related ads. Ads are considered related if they have a similar destination page, or are connected by a similar subject (e.g., a brand, a person, an object, etc.).

To view related ads:

  • From the ad you want to search, click Find related ads.

    Any related ads found will appear in a filtered page labeled "Related ads". From here, you can choose to either click Block all or Mark all as reviewed.


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