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Find ads in AdMob's Ad review center

This is an article about finding ads in the AdMob Ad review center. It discusses the options available from the "Filter or search" settings that let you restrict which ads to review.

Example of the search and filter options in AdMob

In this article

Filter options

Option Description
My app Filter ads based on which of your apps they appeared in.
Newest ads Filter ads that have appeared in your apps in the last 1, 3, or 7 days.
Ad network Filter ads from a specific ad network.

Note, this filter only shows ads from real-time bidding (RTB) so it can't be combined with the "language" filter.


Filter based on the language that has been detected for ads.

To determine ad language, various factors are reviewed including the landing page of the ad and its content. You might find ads with images or text in a different language than the one you filtered. The list is ordered by the percentage of ads in each language.

Note, this filter only shows ads from the Google Display Network (GDN) so it can't be combined with the "ad network" filter.

Size Filter based on the size of the ads shown in your apps. The list is ordered by the percentage of ads of each size.
Ad type Filter by image, text, or rich media ads.
General ad category Filter ads based on their general category or subcategory.
Ads are classified automatically and not solely reliant on advertiser-provided categorization. A best attempt is made to filter ads from the possible categories; however, we don't guarantee that it will filter every related ad.

Search options

Option Description
Text Find ads with matching ad text or destination URLs.
Ad response ID

Search for ads with an ad response ID. The ad response ID is the value in the responseIdentifier field, which is the unique identifier of an ad response. The responseIdentifier field is available for an ad, or a mediation response.

Ad response IDs are available to search for in the Ad review center for 7 days.

Learn more about how to retrieve the ad response ID on the Google Developers site for Android and iOS.

Click string Search for ads based on their tracking URL or click string.
Creative ID Search for an ad based on its unique identifier.

Search by image

You can use "Search by image" in the Ad review center's to help you find and review image ads. For example, you could upload a picture of a competitor's logo and use it to search for image ads containing their logo.

To search for ads that match an image:

  1. Click  Search by image.
  2. Click Choose image and upload your image.

    Your image must be a PNG file that's less than 3MB in size, and only contain one ad. Ad matches can only be identified with an original PNG. 

    Distorting the image will affect the search results. Be sure that you haven't distorted the image by zooming in or out. Also, if you are using an image that was emailed, be sure to download the image to your computer rather than copying the image to avoid distortion.

During the search, the Ad review center may find ad matches, as well as visual matches, for the ad you're searching for. Ads will be labeled as ad matches or visual matches in the search results.

  • An ad match is the instance of the ad you uploaded. Search finds the ad you uploaded based on the ad and time it served. AdMob then allows you to block it, or lets you know the source of the ad.

    An ad match may or may not be visually exact to the uploaded ad. Blocking the ad match can prevent it from showing in your app, however it may still serve from your other ad sources.

  • A visual match is an ad that is visually exact or very similar to the uploaded ad you're searching for, but may or may not be an exact ad match.
Image search might not always return all available images ads.

You can also use image search to identify an ad source.

Find similar ads

The Ad review center also offers the ability to find related ads. Ads are considered related if they have a similar destination page, or are connected by a similar subject, such as a brand, a person, or an object.

To view similar ads, hover over an ad, click More, then Find similar ads by, then select an option.

Similar ads appear in a new filtered page. From here you can choose to block ads, or mark as reviewed.

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