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Learn more about the new AdMob rewarded ads

Ad review center & blocking controls

Review and block ads in the ad review center

The ad review center lets you see and take action on individual ads that are eligible to appear in your apps.

Review ads

Select the Shown subtab to see the ads that have appeared in your app in the last 30 days. To ensure that you’re always reviewing the most important ads first, ads are ranked according to the number of impressions that they’ve received. Note that ads must have received at least a small number of impressions to be eligible for review.

Look through the ads. For each ad, you'll see the AdWords account or ad network, typically a URL, along with an example ad creative. To see a full size preview of an ad along with a preview of its landing page, hover over the ad and click the magnifier icon in the bottom corner.

To further help you decide which ads to allow or block, we provide the following performance-related information for each of your ads:

  • Impression score: Indicates whether an ad has a high, medium, or low number of impressions per day compared to the other ads in your app. We recommend that you consider the potential revenue impact before choosing to block ads with high or medium impression scores.
  • Serving status: Tells you whether the serving status of an ad is active (i.e., the ad has recently had impressions) or inactive (i.e., the ad has not had any impressions recently). If an ad is active, it's more likely to still be serving in the next few days. If an ad is inactive, it could still show again, but the longer it's inactive, the less likely it'll be served.

If you can't find an ad, you can also search for specific ads by using the Filters button in the upper right corner of the main area. You can search based on ad text, URL, ad type, or ad network.

There's a progress bar at the bottom of the page that indicates the percentage of reviewed impressions.

Block ads

Once you've made a decision to block an ad, hover over the ad and click Block in the red bar at the top of the ad.

The ad’s status will change to "Blocked." If you want to take action on multiple ads, drag and highlight the group of ads that you’d like to block.

Block ads from an AdWords account

To block all ads from an AdWords account, hover over an ad from the account, click the gear icon in the bottom corner of the ad, then choose Block this AdWords account. All ads from this AdWords account will always be blocked. This applies to all targeting types (contextual, interest-based, and placement).

Note that blocking ads from an AdWords account may have a negative impact on your revenue.

The updates that you make to ads should take effect in your apps within a few hours.

Changed your mind?

After you've taken action on an ad or AdWords account, you can always change your mind later:

  • Ads: You can take action on previously reviewed ads by visiting the appropriate subtab — Shown for ads you've allowed, and Blocked for ads you didn't — then finding the ad and changing the ad’s status.
  • AdWords accounts: AdWords accounts you've blocked are visible under the Settings subtab. Click the Remove button next to the Blocked AdWords account to change its status.

Remember that updates to ads or AdWords accounts you've acted on in the past may take up to a day to take effect on your pages.

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