Review ads using AdMob's Ad review center

This information is for AdMob users only. AdMob is a mobile app advertising platform for app developers. 

Where you can control your ad experience: If you were hoping to find information about managing and updating what information Google uses to show you ads, then we recommend you:

• Read how to block certain ads
• Visit My Ad Center to control the information that Google uses to show you ads.

This article explains how to review ads using AdMob's Ad review center. It details how to locate and review ads displayed in your apps.

On this page

• Review ads
• Mark ads as reviewed
• Block ads
• Undo changes

Review ads

In the Ad review center, make sure the "Status" filter is set to "Allowed". You now have a list of the unreviewed ads that have appeared on your site in the last 30 days.

Note: Ads must have received at least a small number of impressions to be eligible for review.

You can sort your unreviewed ads in different ways. Click Sort by and select an option:

• Most impressions: Ads are ranked according to the number of impressions that they've received. Using this option means that the ads you review first are the ads that have appeared most often. Very recent impressions may take some time to be reflected in the ordering.
• Prioritized for review: Ads are prioritized based on potentially sensitive content or because we predict they might have a high number of impressions in the future. Using this option means you review the most important ads first.
• Highest revenue: Ads are ranked according to the revenue they've received. Using this option means that the ads you review first are the ads that have the highest revenue.
• Highest click-through rate: Ads are ranked according to the number of clicks that they've received. Using this option means you review the ads with the highest click-through rate first.

Review the ads on the page. Check the number of impressions for each ad to understand the impact of blocking it.

You can also click an ad to view more details about it. In the ad detail view, you can view a full size preview of the ad and information such as its size, type, destination URL, and Google Ads account.

Learn more about reviewing ads in the detail view.

If you're searching for specific ads, you can type in the search bar or use the filtering options to find ads in the Ad review center. For example, you can search for ads by their text, destination URL, image, or the domain where they were served.

Mark ads as reviewed

If you're happy for an ad to continue showing on your apps, you can mark it as reviewed. The ad's reviewed status changes to "Reviewed", so you won't need to review it again.

To mark individual ads as reviewed:

1. Hover over the ad and click .
2. Click Mark as reviewed.  

To mark a page of ads as reviewed:

1. Check Select all.
2. Click Mark as reviewed.

Block ads

If you don't want an ad to appear on your apps again, you can block it. When you block an ad its status changes to "Blocked". You can block a specific ad or a page of ads.

To block an ad:

• Hover over the ad and click Block ad .

To block a page of ads:

1. Check Select all, and then click Block .
2. Review the number of ads, estimated revenue, and impressions information to understand the impact of blocking the ad.
3. (Optional) Check the box if you also want to report these ads for violating 1 or more Google Ads policies. 
4. Click Confirm.

Updates that you make to ads should take effect on your apps within a few hours.

Notes:

• Ads are blocked by creative ID. When you block an ad, all variations of the ad that have the same creative ID are also blocked.
• To save you time searching for other identical ads to block, the Ad review center automatically tries to block visually similar ads whenever you block an ad.

Undo changes

After you've taken action on an ad, you can immediately click Undo. You can also undo your changes later.

To allow an ad you've blocked:

1. Set the Status filter to "Blocked" to get a list of ads you've blocked.
2. Find the ad you want to allow, and then click Allow ad .

To allow a page of blocked ads:

1. Set the Status filter to "Blocked" to get a list of ads you've blocked.
2. Check Select all, and then click Allow .

Updates to ads that you've acted on in the past may take up to a day to take effect on your apps.