The number of times users click on ads shown on your app divided by the number of times ads are shown on your app.
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Click-through rate (CTR)
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‘My AdMob Help Page’ - your personalized Help Page to help you thrive on AdMob.
Introducing our newly revamped My AdMob Page, a personalized Help page that houses relevant information for your account.
You can better maintain your account health, ensure necessary setup is completed and have the right optimization tips targeted to your apps. Stay tuned for more!