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Cost-per-thousand-impressions (CPM)

Advertisers running CPM ads set their desired price per 1,000 ads served and pay each time their ad appears.

As a publisher, you'll earn revenue each time a CPM ad is served to your app and viewed by a user. CPM ads compete against cost-per-click (CPC) ads in our ad auction. We'll display whichever ad is expected to earn more revenue for you.

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<p>‘My AdMob Help Page’ – your personalised Help Page to help you thrive on AdMob.</p>

Introducing our newly revamped My AdMob Page,  a personalised Help page that houses relevant information for your account. You can better maintain your account health, ensure that necessary setup is completed and have the right optimisation tips targeted to your apps. Stay tuned for more!

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