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Get personalized optimization tips, understand your account health and set up completion on the improved "My AdMob page".

Mediation

Waterfall ad sources available for mediation

The ad networks listed below are available for use as ad sources in mediation groups. If you want to enable optimization for a network, ensure it supports optimization and remember to provide the required credentials and authorization if they're requested.

Note: Enter your third-party ad source credentials even if you don't enable optimization. This helps ensure that you'll see accurate reporting data from your third-party ad sources in your AdMob account.  

Click the name of an ad network below to learn more about its credentials, mapping details, and other options:

AdColony

Optimization credentials:

  • API key: The unique API key, which you can find in your AdColony account under Account Settings > Read-Only API Key.

    A screenshot of the AdColony credentials screen.

Ad unit mapping details:

  • App ID
  • Client Options (optional)
  • Zone ID

Supported ad formats:

  • Banner
  • Interstitial 
  • Rewarded  

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
AdFalcon

Optimization credentials:

  • API Client ID: The unique API Client ID, which you can find in your AdFalcon account under Account > API Access.
  • API Key: The unique API key, which you can find in your AdFalcon account under Account > API Access.

    A screenshot of the AdFalcon sign in screen.

Ad unit mapping details:

  • App/Site ID

Supported ad formats:

  • Banner
  • Interstitial   

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
AppLovin

Optimization credentials:

  • Report Key: The unique Report Key, which you can find in your AppLovin account under Accounts > Basic Info > Keys.

    Example of the report key for App Lovin.

Ad unit mapping details:

  • Application ID (Android)
  • Bundle ID (iOS) 
  • SDK Key 

Supported ad formats:

  • Banner
  • Interstitial 
  • Rewarded

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
Chartboost

Optimization credentials:

  • User ID: The user ID found at the top of your Chartboost API Explorer page.
  • User signature: The user signature found at the top of your Chartboost API Explorer page.

    An example of the Chartboost API Explorer page.

Ad unit mapping details:

  • App ID
  • App signature
  • Ad location (optional)

Supported ad formats:

  • Banner
  • Interstitial 
  • Rewarded  

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
DT Exchange

Optimization credentials:

  • Publisher ID: Your unique Publisher ID, which you can find in your DT Exchange User Profile page.
  • Consumer Key: Your unique Consumer Key, which you can find in your DT Exchange User Profile page.
  • Consumer Secret: Your unique Consumer Secret, which you can find in your DT Exchange User Profile page.

    Example of the Fyber credentials screen.

Ad unit mapping details:

  • Application ID
  • Placement ID

Supported ad formats:

  • Banner
  • Interstitial 
  • Rewarded  

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
Flurry

Optimization credentials:


 

 An example of the Flurry credentials screen.

Ad unit mapping details:

  • Ad Space Name
  • Project API Key
  • Ad location (optional)

Supported ad formats:

  • Banner
  • Interstitial

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
i-mobile

Optimization credentials:

  • Login name: The email address you use to sign in to your i-mobile account.
  • Password: The password you use to sign in to your i-mobile account.

    Example of i-mobile screen.

Ad unit mapping details:

  • Media ID
  • Publisher ID
  • Spot ID

Supported ad formats:

  • Banner
  • Interstitial

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
InMobi

Optimization credentials:

  • Login name: The email address you use to sign in to your InMobi account.
  • Password: The password you use to sign in to your InMobi account.
  • Secret key: The 32-character string API key generated by InMobi that's required for all inbound requests. Learn more

    Example of log in screen.

Ad unit mapping details:

  • Account ID [InMobi SDK >= 5.0] (optional)
  • App ID [InMobi SDK < 5.0] (optional)
  • Placement ID [InMobi SDK >= 5.0] (optional)

Supported ad formats:

  • Banner
  • Interstitial 
  • Rewarded
  • Native

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
ironSource Ads

Optimization credentials:

  • User Name: The email address you use to sign in to your ironSource Ads account.
  • Secret Key: The unique key generated by ironSource Ads that's located in the Reporting API section of your account page.

    Example of the Iron source My Account screen.

Ad unit mapping details:

  • App Key
  • Instance ID (optional)

Supported ad formats:

  • Interstitial 
  • Rewarded
  • Rewarded Interstitial

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
Leadbolt

Optimization credentials:

  • Publisher ID: Your unique ID, which you can find in your Leadbolt Account Settings page.
  • Secret Key: The API key generated by Leadbolt that's required for all inbound requests. You can find the Secret Key on your Leadbolt Account Settings page.

    Example of the Leadbolt account information screen.

Ad unit mapping details:

  • API Key
  • Location Code

Supported ad formats:

  • Banner
  • Interstitial

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
LG U+AD

Optimization credentials:

  • None

Ad unit mapping details:

  • Slot ID

Supported ad formats:

  • Banner
  • Interstitial

Other information:

  • Supports optimization? No
  • Where should I add this network? As an ad source in a mediation group
Liftoff Monetize

Optimization credentials:

  • Reporting API ID: The unique API key, which you can find by signing into your Liftoff Monetize account, clicking the Details button for the app, and looking in the Reporting API key field.

    Example of the optimization credentials screen in Vungle, showing the Reporting API key.

Ad unit mapping details:

  • Application ID

Supported ad formats:

  • Banner
  • Interstitial
  • Rewarded
  • Contact your Liftoff Monetize account manager for Rewarded Interstitial and Native formats.

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
LINE Ads Network

Optimization credentials:

  • Login name: The email address you use to sign in to your LINE account.
  • Password: The password you use to sign in to your LINE account.

Example of a LINE Ads Network account screen

Ad unit mapping details:

  • Mapping Name (optional)
  • Application ID
  • Slot ID

Supported ad formats:

  • Banner
  • Interstitial 
  • Rewarded
  • Native

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
maio

Optimization credentials:

  • API ID: The unique API ID generated by maio.
  • API KEY: The unique API key generated by maio.

Ad unit mapping details:

  • Media ID (メディアID)
  • Zone ID (ジーンID)

Supported ad formats:

  • Interstitial
  • Rewarded

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
Mintegral

Optimization credentials:

  • Skey 
  • Secret

These can be found in your Mintegral account at Mintegral > Account > API Tools > Reporting API. 

Ad unit mapping details:

  • App Key
  • App ID
  • Placement ID
  • Ad Unit ID

Supported ad formats:

  • Banner
  • Interstitial 
  • Rewarded

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
MobFox

Optimization credentials:

  • Api Key: The unique API key, which you can find in your MobFox account under My Account > Account Information.

    Example of the Mobfox account information screen.

Ad unit mapping details:

  • Publisher Site ID

Supported ad formats:

  • Banner
  • Interstitial
  • Rewarded
  • Native

Other information:

  • Supports optimization? No
  • Where should I add this network? As an ad source in a mediation group
MoPub (Deprecated)
MoPub is no longer a supported ad source. 
myTarget

Optimization credentials:

Ad unit mapping details:

  • Slot ID

Supported ad formats:

  • Banner
  • Interstitial
  • Rewarded
  • Native

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
nend

Optimization credentials:

  • Reporting API key: Refer to the nend FAQ page, and contact your nend account manager for your reporting API key.

Ad unit mapping details:

  • API Key
  • Spot ID

Supported ad formats:

  • Banner
  • Interstitial
  • Rewarded
  • Native

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
Pangle

Optimization credentials:

  • Reporting API user id - The User ID can be found at the bottom left corner of the Pangle UI.
  • Reporting API role id: This can be found In the Pangle UI: Click Integrations > SDK & API > Pangle Reporting API 2.0.
  • Security Key: This can be found In the Pangle UI: Click Integrations > SDK & API > Pangle Reporting API 2.0.

Example of a Pangle account information screen

Ad unit mapping details:

  • App ID
  • Ad Placement ID

Supported ad formats:

  • Banner
  • Interstitial
  • Rewarded
  • Native
  • App Open

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
Tapjoy

Optimization credentials:

  • Publisher OAuth Key: This can be found in your Tapjoy account at Tapjoy > Settings > App Settings > API Keys.

    Example of app settings in Tapjoy.
  • Mediation Reporting API Key for AdMob: This can be found in your Tapjoy account at Tapjoy > Settings > App Settings > Mediation Keys.

    Example of app settings for Tapjoy.

Ad unit mapping details:

  • Placement Name
  • SDK Key

Supported ad formats:

  • Interstitial 
  • Rewarded  

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
Tencent GDT

Optimization credentials:

  • None

Ad unit mapping details:

  • 广告位ID (Ad Slot ID)
  • 应用ID (App ID)

Supported ad formats:

  • Banner
  • Interstitial   

Other information:

  • Supports optimization? No
  • Where should I add this network? As an ad source in a mediation group
Unity Ads

Optimization credentials:

  • API Key: The unique API key, which you can find by navigating to the Ads Data Export > API Access tab of the Unity Ads Dashboard.

    Example of the Unity Ads accounts settings page.

  • Organization core ID: The unique organization core ID, which you can find in Settings tab of the Unity Ads Dashboard.Example of the organization core ID in the organization settings screen on Unity Ads.

Ad unit mapping details:

  • Game ID
  • Placement ID

Supported ad formats:

  • Banner
  • Interstitial 
  • Rewarded  

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group
Yahoo

Optimization credentials:

  • Company ID: This is located in the Reporting Credentials section of your Account Settings. 
  • Company Access Key: This is located in the Reporting Credentials section of your Account Settings.

    Example of Verizon media reporting credentials page.

Ad unit mapping details:

  • Placement ID
  • Site ID

Supported ad formats:

  • Banner
  • Interstitial
  • Rewarded
  • Native

Other information:

  • Supports optimization? No
  • Where should I add this network? As an ad source in a mediation group
Vpon

Optimization credentials:

  • None

Ad unit mapping details:

  • Vpon Ad ID
  • Zone

Supported ad formats:

  • Banner
  • Interstitial   

Other information:

  • Supports optimization? No
  • Where should I add this network? As an ad source in a mediation group
Zucks

Optimization credentials:

  • API Key: The API key that you can find by signing into your Zucks account and navigating to the AdMob Mediation API key (AdMobメディエーション用 APIキー) page.

Example of the AdMob Mediation API key in Zucks.

Ad unit mapping details:

  • Frame ID

Supported ad formats:

  • Banner
  • Interstitial

Other information:

  • Supports optimization? Yes
  • Where should I add this network? As an ad source in a mediation group

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