Manage ads

Block ads by advertiser URL

This information is for AdMob users only. AdMob is a mobile app advertising platform for app developers. If you don't have an AdMob account, we recommend you:

You can prevent ads from specific advertiser URLs from showing up in your apps. You can block advertiser URLs from showing in specific apps or from all apps in your account.

The maximum number of advertiser URLs you can block is a combined total of 500 for all of your apps and your account. 

Example: You block 5 advertiser URLs for your account. Then, you block an additional 50 advertiser URLs for one of your apps. Now you have blocked 55 of your 500 advertiser URL limit.

App-level blocking

To block advertiser URLs in a specific app:

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Apps in the sidebar.
  3. Select the name of your app. If you don't see it in the list of recent apps, you can click View all apps to search a list of all of the apps you've added to AdMob.
  4. Click Blocking controls under the name of your app in the sidebar.
  5. Click Advertiser URLs.
  6. Enter the advertiser URLs in the box provided.
  7. Click Block URLs. Ads from blocked URLs should stop showing in your app within 24 hours.

Account-level blocking

To block advertiser URLs for all apps in your AdMob account: 

  1. Sign in to your AdMob account at https://apps.admob.com.
  2. Click Blocking controls in the sidebar.
  3. Click Advertiser URLs.
  4. Enter the advertiser URLs in the box provided.
  5. Click Block URLs. Ads from blocked URLs should stop showing in your apps within 24 hours.

Formatting URLs to block ads

The examples below show how a specific URL can either broadly or narrowly block ads from pages. 

example.com

If you enter example.com, the following URLs will be blocked:

  • example.com
  • example.com/page
  • www.example.com
  • www.example.com/page
  • forums.example.com
  • forums.example.com/page

forums.example.com

If you enter forums.example.com, the following URLs will be blocked:
  • forums.example.com
  • forums.example.com/page

The following URLs will not be blocked:

  • example.com
  • example.com/page
  • www.example.com
  • www.example.com/page

forums.example.com/page

If you enter forums.example.com/page, the following URL will be blocked:
  • forums.example.com/page

The following URLs will not be blocked:

  • example.com
  • example.com/page
  • www.example.com
  • www.example.com/page
  • forums.example.com
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