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AdMob & AdSense program policies

Advertiser guidelines and policies

We at AdMob are excited to work with you on all of your mobile advertising needs!

These guidelines are a general statement of AdMob’s advertising standards and are not intended to be comprehensive. Third-party advertising is subject to internal review by AdMob. Adherence to the guidelines outlined below does not guarantee AdMob’s acceptance of advertising content, and is not necessarily sufficient to meet the standards of all applicable laws. Each advertiser should consult with legal counsel before seeking to place any advertising to ensure it adheres to all applicable laws.

Ads must redirect to sites that are formatted for display on a mobile screen. Our ad network is targeted towards mobile devices and sites formatted for a mobile browser.

App promotion

Publishers using AdMob's app promotion features must ensure that the ads they serve via those features comply with Google Ads advertising policies.

Exchange ads and house ads

Ads that are part of the exchange or created using the house ads tool must adhere to AdMob's content policies.

Reservation ads

AdMob reservation ads should adhere to the following Google Ads advertising policies:

AdMob reservation ads which use personalized advertising functionality must also adhere to the following Google Ads Personalized advertising policies:

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Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

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