On 16 May we announced that we will require partners who are using our publisher products – Google AdSense, Ad Manager or AdMob – to use a Google-certified consent management platform (CMP) that has integrated with IAB Europe’s Transparency and Consent Framework (TCF) when serving ads to users in the European Economic Area (EEA) or the UK.
As a follow-up, we’d like to announce that we will begin to apply this requirement on 16 January 2024. To learn more, review the Google consent management requirements for serving ads in the EEA and UK.