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User-generated content overview

What is user-generated content?

For your app or site, user-generated content is content that users contribute towards any app or site, visible to at least a subset of other users of your app or site. User-generated content can include text, comments, images, video, profiles, usernames, votes, likes, hearts or other media, for example. Ads are not considered user-generated content, unless they contain embedded social media.

Understanding Policy: User Generated Content

What’s my responsibility with user-generated content?

As a publisher, you are responsible for ensuring that all user-generated content on your site or app complies with all applicable Programme policies. Practically, this means that to participate in AdSense and/or AdMob you need to ensure that, on pages where your ad code appears, all content, including user-generated content, complies with all applicable Programme policies.

What makes user-generated content different from the rest of my content?

Unlike the rest of your content, which is likely created directly under your guidance and supervision, user-generated content is submitted by users who operate independently of your site or app. Unfortunately, not everyone on the Internet is polite and well-mannered. Because users can post anything, you, as a publisher, need to be prepared to ensure that what they do post complies with all applicable Programme policies.

Learn more about user-generated content and best practices for managing it

User-generated content (and building your community) | Sustainable Monetized Websites

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Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

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