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Mediation

Mediation platforms that support partner bidding

If you use a supported mediation platform, you can create a partner bidding ad unit in order to enable Google to bid on your inventory through real-time bidding.

The following mediation platforms support partner bidding ad units:

  • AdMost
  • AppLovin MAX
  • Chartboost Mediation
  • DT Fairbid
  • Gravite
  • TopOn
  • TradPlus VisiM
  • Unity LevelPlay
Note: We're working on integrating with more mediation platforms. Check back soon.

Ad unit mapping details

Once you’ve created a partner bidding ad unit, you’ll need to set up Google bidding in your mediation platform (not AdMob). Refer to your third-party mediation platform for specific instructions on how to set up an ad network and/or map an ad unit.

Note that Google requires you to include the following mapping details in your third-party platform in order to enable Google bidding:

  • App ID
  • Ad unit ID

You can find your app IDs and ad unit IDs in your AdMob account.

Note: You can’t reuse your existing standard ad units. You must create a new partner bidding ad unit in order to access Google demand through real-time bidding on third-party mediation platforms. 

Ads will not serve if you use a standard ad unit for Google bidding. 

 

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