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Introducing the Ads Activity report (Beta)

7 December 2021

We’re introducing a new report type called the Ads Activity report. This new report, which contains metrics and dimensions from the AdMob Network report, Mediation report, and Bidding report, provides a centralized view of your ads performance.

What’s new?

With the Ads Activity report, we’re combining the functionality of the AdMob Network report, Mediation report, and Bidding report into a single, unified report. You no longer have to switch between reports to understand how the AdMob Network, waterfall ad sources, and bidding ad sources are performing. 

Using the ad source (full list) dimension

We’re also increasing transparency around the ad sources that are included in the AdMob Network by introducing a new dimension called ad source (full list)

The AdMob Network includes both Google and third-party demand. Unlike other AdMob reports, however, the Ads Activity report lists these sources separately when you use the ad source (full list) dimension. 

Note that if you do not want to see these ad sources listed separately, you can still use the ad source dimension. This dimension functions the same in the Ads Activity report as it does in the AdMob Network report, Mediation report, and Bidding report.

This new dimension allows you to view data for each of the ad sources that are included as part of the AdMob Network. When you select the ad source (full list) dimension in the Ads Activity report, you'll see new sources like "Google (Google Ads, Display & Video 360)" and several third-party bidding sources. 

What’s the difference between ad source and ad source (full list) dimensions? 

The table below explains how we’re reporting ad sources in the different dimensions. 

Ad source (full list) dimension This dimension allows you to view all the ad sources that are included as part of the AdMob Network listed separately: 
  • Google (Google Ads, Display & Video 360) is the Google demand that’s included as part of the AdMob Network
  • Several new third-party bidding sources that are included as part of the AdMob Network
Ad source dimension

AdMob Network = Google demand + third-party bidding sources

This dimension collapses all the ad sources under the AdMob Network. 

What's next? 

The ads activity report is currently in beta release. Learn more about the filters, dimensions, and metrics that are included with the ads activity report.

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