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Introducing the Ads Activity report (Beta)

7 December 2021

We’re introducing a new report type called the Ads Activity report. This new report, which contains metrics and dimensions from the AdMob Network report, Mediation report, and Bidding report, provides a centralized view of your ads performance.

What’s new?

With the Ads Activity report, we’re combining the functionality of the AdMob Network report, Mediation report, and Bidding report into a single, unified report. You no longer have to switch between reports to understand how the AdMob Network, waterfall ad sources, and bidding ad sources are performing. 

We’re also increasing transparency around the ad sources that are included in the AdMob Network. The AdMob Network includes both Google and third-party demand. Unlike other AdMob reports, however, the Ads Activity report lists these sources separately. 

When you select the ad source dimension in the Ads Activity report, you'll see new sources like "Google (Google Ads, Display & Video 360)" and several third-party bidding sources. 

Understanding ad sources in your report 

The table below explains how we’re reporting ad sources in the different reports. 

Ads Activity report You’ll see new ad sources when you select the ad source dimension: 
  • Google (Google Ads, Display & Video 360) is the Google demand that’s included as part of the AdMob Network
  • Several new third-party bidding sources that are included as part of the AdMob Network
Mediation report, Bidding report, and AdMob Network report

AdMob Network = Google demand + third-party bidding sources

You can’t break down the ad sources that are included in the AdMob Network in these reports. 

 

Click to view example reporting differences 

The example below shows how we’re reporting your ad sources in the Ads Activity report as compared to the existing reports.

In this example, Bidding Source A, Bidding Source B, and Google demand are included as part of the AdMob Network in the Mediation and AdMob Network report. However, in the Ads Activity report, they are reported separately as ad sources. Note that there is no change to the overall earnings summary between reports. In this example, the total earnings is $150 across all reports.

What's next? 

The ads activity report is currently in beta release. Learn more about the filters, dimensions, and metrics that are included with the ads activity report.

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