Clicks and earnings removed from your reports

You might notice frequent changes throughout the day within the estimated earnings metrics shown in your reports, especially within 48 hours of initial reporting.

What's happening to the clicks and earnings?

This fluctuation is due to the lag between gross click counts and invalid click detection. Earnings are reflected quickly and then adjusted downward for any invalid clicks, which take longer to process.

After a visitor clicks on an ad, estimated earnings are then updated based on these recorded clicks. However, we process for invalid clicks after this initial estimate, and the corresponding click count and earnings might then be adjusted downward in your reports if we detected invalid activity.

Note: This behavior is noticeable mostly for accounts with low traffic volume or a high proportion of invalid clicks.

Further deductions to finalized earnings

While the click counts and estimated revenue will be stable after those initial fluctuations, you might notice further deductions to your finalized earnings at the end of the month. This is due to any other invalid activity that was later detected, or other debits such as rounding discrepancies.

If you're noticing frequent adjustments, check out how to prevent invalid activity.