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Get personalised optimisation tips, understand your account health and set up completion on the improved 'My AdMob page'.

About the SDK instance ID

19 October 2020

With the latest versions of the GMA and IMA SDKs, a rotating SDK instance ID is automatically generated for each app to ensure effective delivery, display, and integrity of ads. The SDK Instance ID is unique per app and helps maximize your app’s ad performance. 

Learn more about preparing your app for iOS 14+.

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Show your support to promote DEI in Gaming by turning intentions into action!

Check out the newly launched Diversity in Gaming website, where you can find video stories and written pledges from global gaming developers. This campaign centers on 3 pillars: diverse teams, diverse games and diverse audiences showing how diversity is not just good for gamers, but for business as well. Show your support by taking the pledge to promote DEI in Gaming and share it on social!

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