Keeping track of how your messages are performing can help you understand your app users better, as well as how they interact with your apps.
Use the metrics card at the top of the Messages page for certain message types to keep track of your rate at which your messages are being displayed to app users and the choices they select. Download and review the related .CSV file for a more dynamic and in-depth view of the data.
Metrics card
Find the metrics card
Complete the following steps to view the metrics card for a specific privacy regulation:
- Sign in to your AdMob account at https://apps.admob.com.
- Click Privacy & messaging.
- Click Manage on one of the message type cards on the Privacy & messaging page. The metrics card is located at the top of the Messages page.
Displayed metrics
The following tables describe the metrics displayed in the metrics card for each message type.
European regulations messages
| Metric | Description |
|---|---|
| Messages shown | Number of times a European regulations message was shown to users. Aggregated over the last 30 days. |
| EEA and UK traffic rate (Deprecated) |
Rate of traffic from the EEA (European Economic Area) and the UK. This represents the portion of your app’s traffic that was eligible for GDPR messaging. Aggregated over the last 30 days.
|
| Consent rate |
Rate at which European regulations messages were displayed and users chose to consent to personalised ads. Aggregated over the last 30 days.
|
IDFA messages
| Metric | Description |
| Messages shown | Number of times a IDFA message was shown to users. Aggregated over the last 30 days. |
| ATT consent rate | The rate at which users consented to the iOS ATT alert after it was triggered from an IDFA message. Calculated as the IDFA ATT consent metric divided by the total number of times the ATT alert was shown and any option was selected. |
CSV report
In addition to the metrics card, this information is also available in a .CSV file that contains additional metrics. To download the .CSV file, click Download in the metrics card.
| Metric | Description |
| Operating system group | The device operating system (Android or iOS). |
| Date | The date on which the message was displayed. |
| Message name/ID | The name of the message. |
| Application code | The unique code associated with the app. |