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GDPR settings

Add a privacy policy URL

As required by the Google EU User Consent Policy,  you must provide users with details of your organization’s data and cookie policy.

The privacy policy URL appears in the "Learn more" section of your GDPR messages. When you add or update the privacy policy URL of an app, the URL will be updated in any existing messages. It will also be added to new GDPR messages that you create.

Ensure your data and cookie disclosure policy pages:
  • Don't host scripts that require user consent, including ad tags.
  • Don't contain the Funding Choices consent message tag.

Complete the following steps to add or update a privacy policy URL:

  1. Sign in to your AdMob account at
  2. Click Privacy & messaging.
  3. Click GDPR.
  4. Click Messages.
  5. Complete one of the following steps to open your app list:
    • Click Create message and then Select apps.
    • In the Messages table, click any link in the “App” column.
  6. In the “Privacy policy URL” column, click the row you want to edit.
  7. Enter your app’s privacy policy URL.
    The Ad Mob interface showing the privacy policy URL.
  8. Click Save in the “Privacy policy URL” dialog box.
  9. Click Save again to save your changes to be applied to future messages. This will also update the privacy policy URL in any existing messages displayed in that app.
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