About Confirmed Click

Confirmed Click is a Google Ads product feature that adds a confirmation to ad placements that may be generating accidental clicks. When a user clicks an ad where the Confirmed Click feature has been enabled, the user is asked to confirm their intent to visit the advertiser page by clicking a button, such as 'Visit Site' or 'Download'.

Click to view an example of Confirmed Click

Why does Confirmed Click happen?

Confirmed Click is applied when a Google Ads system determines that your ad placement is generating accidental clicks. This can create a poor user experience because a user may be surprised to end up on an advertiser landing page instead of their intended content. AdMob displays the click confirmation that demand from Google Ads triggers. Confirmed Click will not impact any third party demand sources.

By introducing the second click confirmation, the user can confirm their intent to visit the advertised page. Typically, users that intended to click on the ad will still click through to view the ad.

How can you remove Confirmed Click from your ads?

Confirmed Click is automatically lifted when Google Ads no longer detects ongoing accidental clicks. However, this does not happen immediately. Confirmed Click will be automatically removed as Google Ads detects a sustained improvement in the click quality of users interacting with the ad on your content.

How can you prevent accidental clicks?

To avoid accidental clicks, follow ad implementation recommendations. Remember to be careful when placing links, play buttons, download buttons, navigation buttons (for example, 'Previous' or 'Next'), game windows, video players, Down arrows or applications near ads because they might lead to accidental clicks.

Implementation examples that you should review for include, but are not limited to:

Ads close to navigational elements
Navigational elements overlaid on display ads
Buttons on top of or close to ads
App content on top of or close to ads
Any violations of the ad placement policies

Recommended implementations

Identify which ad units are causing a poor user experience by reviewing the disallowed and recommended implementations:

Focus on improving ad unit implementation and page loading speed to minimise accidental clicks.

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FAQs

Below are the answers to some frequently asked questions about Confirmed Click.

Where is Confirmed Click applied?

Confirmed click is only applied if we find ad slots which are causing accidental clicks for users. This change will improve the overall user experience of your app while minimising any unintended clicks. In the end, less unintended clicks will lead to happier users and better ad performance.

How do I find out if Confirmed Click has been added to my app?

Visit the Policy centre in your account and check the 'Status' column. The Policy centre displays all of the issues that may affect ad serving in your app including Confirmed Click.

How can I fix accidental clicks on my ad units?

Identify which ad units are causing a poor user experience by reviewing the disallowed and recommended implementations:

Focus on improving ad unit implementation and page loading speed to minimise accidental clicks.

How can I appeal Confirmed Click?

Google Ads automatically applies Confirmed Click when Google Ads' ad placements exhibit signs of generating accidental clicks. There is no need to appeal; instead, Confirmed Click is automatically lifted when Google Ads no longer detect ongoing accidental clicks.

Why has my CTR/revenue/eCPM decreased?

Many factors determine the performance of an ad including impressions, impressions CTR, clicks, eCPM and others. Lower CTR doesn’t mean lower long-term revenue. Confirmed click aims to improve the overall user experience of your app while minimising any accidental clicks. Maximising post-click activity is in the best interest of all parties.

Why was this behaviour changed on some apps and not others?

Google Ads measures click quality based on many factors. Certain content, layouts, and placements can lead to accidental clicks. Google Ads identifies those scenarios and applies Confirmed Click to improve quality.

I’ve reviewed my entire app and have taken action on my impacted ad units. Why do my ad units still have Confirmed Click?

Google Ads considers data from multiple days of ad serving. When the system detects a sustained improvement in click quality, Confirmed Click will be disabled from impacted ad units.

Does Confirmed Click impact ads from third-party demand sources?

No, Confirmed Click will not impact any third party demand sources. Confirmed Click is only applied to ads from Google Ads demand.

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