Confirmed click is a product feature that adds a confirmation to ad placements that may be generating accidental clicks. When a user clicks an ad with confirmed click, the user is asked to confirm their intent to visit the advertiser page by clicking a button, such as "Visit Site" or "Download.”
Click to view an example of confirmed click
Why does confirmed click happen?
Confirmed click is applied when our systems determine that your ad placement is generating accidental clicks. This can create a poor user experience because a user may be surprised to end up on an advertiser landing page instead of their intended content.
By introducing the second click confirmation, the user can confirm their intent to visit the advertised page.
How can you prevent accidental clicks?
To avoid accidental clicks, follow ad implementation recommendations. Remember to be careful when placing links, play buttons, download buttons, navigation buttons (for example, “Previous" or “Next"), game windows, video players, Down arrows, or applications near ads because they might lead to accidental clicks.
Implementation examples you should review for, include but are not limited to:
- Ads close to navigational elements
- Navigational elements overlaid on display ads
- Buttons on top of or close to ads
- App content on top of or close to ads
- Any violations of the ad placement policies
Below are the answers to some frequently asked questions about confirmed click.
Where is confirmed click applied?
How can I fix accidental clicks on my ad units?
Identify which ad units are causing a poor user experience by reviewing the disallowed and recommended implementations:
- Implementation guidance
- Banner ad guidance
- Native Advanced Policy Compliance Checklist
Focus on improving ad unit implementation to minimize accidental clicks.