Ad Exchange in Ad Manager Data Transfer

Access more detailed information about Ad Exchange events in your network

Ad Manager Data Transfer contains information to help you better understand events transacted through Ad Exchange.

Add fields to your Ad Manager Data Transfer configuration

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Data transfer.
  3. Click Impression or another file to which you'd like to add a field.
  4. Click edit, under "Data transfer configuration."
  5. Click into the area containing a list of all included fields, and choose the fields you'd like to add.
  6. Click Save.

Data Transfer fields related to Ad Exchange auctions

See all available Data Transfer fields.

Field nameDescription

Advertiser

STRING

File types
BackfillActiveViews
BackfillClicks
BackfillRequests
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions

Advertiser
Name of the advertiser that won the auction.

AdxAccountId

NUMBER

File types
BackfillActiveViews
BackfillClicks
BackfillRequests
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversionss

Ad Exchange account ID
The ID of the Ad Exchange (AdX) account that served the ad query.

Anonymous

BOOLEAN

File types
BackfillActiveViews
BackfillClicks
BackfillRequests
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions

Anonymous branding
Whether this was an anonymous impression. "True" if anonymous, "false" if semi-transparent or branded. This field contains null values if you're not an Ad Exchange (AdX) publisher.

Buyer

STRING

File types
BackfillActiveViews
BackfillClicks
BackfillRequests
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions

Buyer
Name of the buyer that won the Ad Exchange (AdX) auction. For video pods, this is a list of winning buyers, separated by the pipe (|) character.

DealId

STRING

File types
ActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions

Ad Exchange deal ID
ID of the Ad Exchange (AdX) or Ad Manager deal that applied for this impression. Blank if no deal applied.

In backfill files, this field only displays data for your primary Ad Exchange account.

DealType

STRING

File typesActiveViews + BackfillActiveViews
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions

Deal type
Type of deal (see also "DealId"). Possible values:
  • "Private auction"
  • "Preferred deal"
  • "Programmatic Guaranteed"
  • "EB auction package"
  • Blank if no deal applied 

In backfill files, this field only displays data for your primary Ad Exchange account. Reservation files only contain “Programmatic Guaranteed” and “Preferred deal” types.

SellerReservePrice

DOUBLE

File types
BackfillActiveViews
BackfillClicks
BackfillRequests
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions

Seller Reserve Price
Bid floor set by the seller publisher, after the revenue share. For example, "1.58" or "3.216667".

This field only displays data for your primary Ad Exchange (AdX) account.

YieldGroupNames

STRING

File types
BackfillActiveViews
BackfillClicks
BackfillRequests
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions

DFP yield group names
In Exchange Bidding and mediation for mobile apps, where Ad Exchange doesn't win, this field displays the yield group name of the winner. If Ad Exchange wins, this field displays all competing yield group names, separated by pipe (|) characters.

YieldGroupCompanyId

NUMBER (xsd:long)

File types
BackfillActiveViews
BackfillClicks
BackfillRequests
BackfillImpressions
BackfillCodeServes
BackfillRichMediaConversions
BackfillVideoConversions

DFP yield partner ID
ID of the yield partner in a yield group that won the Exchange Bidding or mediation for mobile apps auction. If Ad Exchange wins, this field is blank.

MobileAppId

STRING

File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions

Mobile app ID
Mobile application ID that requested the ad.
  • For Android, this is the package name.
  • For iOS, this is an integer.

RequestLanguage

STRING

File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions

Requested language
Language code association with the ad request. A two-letter ISO 639-1 Alpha 2 language code optionally followed by a hyphen and a two-letter ISO 3166-1 Alpha 2 lowercase country code. For example, "pt" or "pt-br".

EventKeyPart

STRING(9)

File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions

Unique event identifier
Unique event identifier (hashed key). Each impression or other event from a single query has a unique value.

EventTimeUsec2

NUMBER (xsd:long)

File types
ActiveViews + BackfillActiveViews
Activities
Clicks + BackfillClicks
Requests + BackfillRequests
Impressions + BackfillImpressions
Codeserves + BackfillCodeServes
RichMediaConversions + BackfillRichMediaConversions
VideoConversions + BackfillVideoConversions

Unix time of an event
The Unix time (also known as epoch time) of an impression or other event in microseconds since 1970-01-01 00:00:00 UTC.