Ad Manager reporting displays gross revenue data for Programmatic Guaranteed and Preferred Deals. In the future (date to be determined), this revenue will be reported net of Ad Manager fees, bringing Programmatic Guaranteed and Preferred Deals into alignment with all other transaction types.
Temporary gross revenue metrics
To help manage this transition, we introduced a set of temporary metrics in both Ad Manager reporting and the API to allow you to continue reporting on gross revenue to facilitate historical comparisons:
- Ad server CPM and CPC revenue (gross) (Deprecated)
- Ad server CPM, CPC, CPD, and vCPM revenue (gross) (Deprecated)
These metrics will remain in the Ad Manager user interface and the API until February 2022.
Revenue metrics
The following metrics currently report gross revenue data, but will change to net revenue in the future (date to be determined):
- Total CPM and CPC revenue
Total amount of CPM and CPC revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks. - Total CPM, CPC, CPD, and vCPM revenue
Total amount of CPM, CPC, CPD and vCPM revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks. - Total average eCPM
eCPM averaged across the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks. -
Ad server average eCPM
Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server. The ad server average eCPM is calculated as: [(Ad server CPM + CPC + CPD + vCPM revenue)/Ad server impressions] x 1000If the 'Ad server CPD revenue' metric is disabled under the "Ad server" metrics family, the CPD value is excluded from the average eCPM computation. For example, using the Key-values dimension makes the 'Ad server CPD revenue' unavailable, therefore eliminating the CPD value from your report. - Ad server CPM and CPC revenue
CPM and CPC revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue. - Ad server CPM, CPC, CPD, and vCPM revenue
CPM, CPC, CPD, and vCPM revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server.