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Programmatic Guaranteed and Preferred Deals moving to net revenue in reporting

Ad Manager reporting currently displays gross revenue data for Programmatic Guaranteed and Preferred Deals. Starting January 1, 2021, this revenue will be reported net of Ad Manager fees, bringing Programmatic Guaranteed and Preferred Deals into alignment with all other transaction types. 

After January 1, 2021, revenue will be reported in net but gross will continue to be available using the temporary gross metrics or the API for dates after January 1. All historical revenue data prior to January 1st will remain in gross.

Net revenue, like gross revenue, is an estimate that is subject to change when your earnings are verified for accuracy at the end of every month.

Reporting on revenue

When you report on revenue, the type of revenue data displayed will depend on the dates of the report. Reports that span dates before and after January 1, 2021 will display a mix of gross and net revenue. Gross revenue will be reported for all dates before January 1, 2021. Net revenue will be reported for all dates after January 1, 2021.

Temporary gross revenue metrics

To help manage this transition, we introduced a set of temporary metrics in both Ad Manager reporting and the API to allow you to continue reporting on gross revenue to facilitate historical comparisons:

  • Ad server CPM and CPC revenue (gross) (Deprecated)  
  • Ad server CPM, CPC, CPD, and vCPM revenue (gross) (Deprecated)  

These metrics will remain in the Ad Manager user interface and the API until February 2022.

Updated net revenue metrics

On January 1, 2021, the following metrics will begin reporting net revenue in Ad Manager reports:

  • Total CPM and CPC revenue
    Total amount of CPM and CPC revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.
  • Total CPM, CPC, CPD, and vCPM revenue
    Total amount of CPM, CPC, CPD and vCPM revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.
  • Total average eCPM
    eCPM averaged across the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.
  • Ad server average eCPM
    Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server. The ad server average eCPM is calculated as: [(Ad server CPM + CPC + CPD + vCPM revenue)/Ad server impressions] x 1000

    If the 'Ad server CPD revenue' metric is disabled under the "Ad server" metrics family, the CPD value is excluded from the average eCPM computation. For example, using the Key-values dimension makes the 'Ad server CPD revenue' unavailable, therefore eliminating the CPD value from your report.
  • Ad server CPM and CPC revenue
    CPM and CPC revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.
  • Ad server CPM, CPC, CPD, and vCPM revenue
    CPM, CPC, CPD, and vCPM revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server.
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