Analytics reports

Analytics reports use your Google Analytics 4 (GA4) properties and Firebase to help you understand more about app user engagement across your Ad Manager network. To run an Analytics report, first link your account to your GA4 properties.

Run an Analytics report

1. Sign in to Google Ad Manager.
2. Click Reporting and then Reports.
3. Click New report.
4. Next to "Report type," click , select Analytics, and click Done.
5. In "General settings," enter a name for your report, and select a:
   • Date range
     • Dynamic: Best for scheduled reports. Examples: "Next 90 days" or "Next 3 months."
     • Custom: Used to mix different units of measurement together to create the ideal date range.
     • Fixed: A static range. No more than 90 days for reports with the "Date" dimension or one year for reports with the "Month and year" dimension.
   • Table structure
   • (Optional) Filters
6. In the "Dimensions" and "Metrics" sections, add one or more dimensions and metrics.
7. (Optional) Next to "Editors and scheduling," add editors (people who can change the report settings), or set up a schedule for your report.
8. Click Run.

Note: You may encounter null values if you run a report on line items that haven’t started running yet.