About Protections

Targeting in protections

When setting up most protections, you can add targeting. This article describes a few things to keep in mind when adding targeting to protections.

Setting up targeting

The default is to apply protections to all inventory. To target specific inventory:

  1. Sign in to Google Ad Manager.
  2. Click Protections and then Protections
  3. Click New protection and choose a type of protection (e.g., click Ad content, Competition, or Inventory Exclusion).
  4. Select Only protect specific inventory.
  5. Click Add targeting.
  6. Select an item from the dropdown.
  7. Click in the box of the item you just selected (e.g., click All inventory).
  8. Click Edit to edit next to items to drill down.
  9. Click Include  to apply an item to the protection.
  10. Click Exclude to remove an item from the protection.

Ad units

If you don’t target any ad units, the protection applies to run of network.

The protection also applies to child ad units. If you target an ad unit that contains special child ad units, those ad units are also included in the protection despite not being explicitly targeted.

Linked Ad Exchange accounts

If you’re backfilling to linked Ad Exchange accounts, you can remotely target that inventory in protections.

Multi-size requests

When an “Ad content” or “”Inventory exclusion” protection includes “Inventory size” targeting and a multi-size request is made, the blocks are applied differently.

Ad content blocks

Ad content blocks are created after you click New protection and then Ad content on the Protections page.

All sizes in the multi-size request will be blocked from returning to that request, not just the size specified in the block.

Example

In the ad content protection:

  • Inventory targeting: Protect specific inventory
  • Targeting: Inventory size = 100x150
  • Protection: Category = Apparel

In the multi-size request:

  • Inventory: Any
  • Sizes in request: 100x150, 100x200, 100x300

Result:

  • No “apparel” ads of any size are eligible to serve (not even 100x200 or 100x300).

Inventory exclusion blocks

Inventory exclusion blocks are created when you click New protection and then Inventory exclusion on the Protections page.

Only the size specified in the block will be prevented from serving.

Example

In the inventory exclusion protection:

  • Inventory targeting: Protect specific inventory
  • Targeting: Inventory size = 100x150
  • Protection: NA

In the multi-size request:

  • Inventory: Any
  • Sizes in request: 100x150, 100x200, 100x300

Result:

  • 100x200 or 100x300 ads are eligible to serve.
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