About Protections

Protections eligibility

Here’s a summary of which protections apply to each transaction type.

Transaction type Protections
Programmatic Guaranteed Only these protections apply:
  • Cookies and data uses
  • User-based data
  • These ad technologies: Interactive video ads (VPAID), Real player, Quicktime, Windows Media, Rollover Expandables (Beta), and Google - Expandable (Beta).
  • Custom label protections
  • Advertiser/Brand protections, if the checkbox for "Apply to all direct traffic as well" is selected when creating the protection.
  • Competitive exclusions
  • Allow unknown or minimum platform policy compliance only ads (for advertiser-managed creatives only)
  • Restricted category opt-ins for alcohol only
  • Creative and advertiser blocks inserted through the Ads Review Center
Preferred Deals Only these protections apply:
  • Cookies and data uses
  • User-based data
  • These ad technologies: Interactive video ads (VPAID), Real player, Quicktime, Windows Media, Rollover Expandables (Beta), and Google - Expandable (Beta)
  • Allow unknown or minimum platform policy compliance only ads (for advertiser-managed creatives only)
  • Restricted category opt-ins
  • Creative and advertiser blocks inserted through the Ads Review Center
Open Bidding Ad content, except cookies and data uses (non-Google demand), and Competition protections apply to bidders who have "Filter creatives based on your Protections" enabled. Cookies and data uses (non-Google demand) always apply.
Open Auctions All protections apply EXCEPT Custom labels
Private Auctions When the "Override blocks" option is off, all protections apply EXCEPT:
  • Advertiser/Brand
  • Buyer
  • Inventory Exclusions
  • Custom labels

When the "Override blocks" option is on, ad experience controls still apply.

First Look All protections apply EXCEPT:
  • Inventory exclusions
  • Custom labels
AdSense No Ad Manager protections apply. AdSense protections are set in the AdSense UI.
Traditional These protections always apply:
  • Custom labels
  • Competitive exclusions
Advertiser/Brand protections apply if:
  • The checkbox for "Apply to all direct traffic as well" is selected when creating the protection
  • Your line items are tagged with verified advertisers/brands

No other protections apply to Traditional transactions.

 

Was this helpful?

How can we improve it?
true
Search
Clear search
Close search
Google apps
Main menu
6649778073787854070
true
Search Help Center
true
true
true