About Protections

Protections eligibility

Here’s a summary of which protections apply to each transaction type.

Transaction type Protections
Programmatic Guaranteed Only these protections apply:
  • Cookies and data uses
  • User-based data
  • These ad technologies: Interactive video ads (VPAID), Real player, Quicktime, Windows Media, Rollover Expandables (Beta), and Google - Expandable (Beta).
  • Custom label protections
  • Advertiser/Brand protections, if the checkbox for “Apply to all direct traffic as well” is selected when creating the protection.
  • Competitive exclusions
  • Ad experience controls
Preferred Deals Only these protections apply:
  • Cookies and data uses
  • User-based data
  • These ad technologies: Interactive video ads (VPAID), Real player, Quicktime, Windows Media, Rollover Expandables (Beta), and Google - Expandable (Beta)
  • Ad experience controls
Open Bidding No protections apply
Open Auctions All protections apply EXCEPT Custom labels
Private Auctions When the “Override blocks” option is off, all protections apply EXCEPT:
  • Advertiser/Brand
  • Buyer
  • Inventory Exclusions
  • Custom labels
First Look All protections apply EXCEPT:
  • Inventory exclusions
  • Custom labels
AdSense No Ad Manager protections apply. AdSense protections are set in the AdSense UI.
Traditional These protections always apply:
  • Custom labels
  • Competitive exclusions
Advertiser/Brand protections apply if:
  • The checkbox for “Apply to all direct traffic as well” is selected when creating the protection
  • Your line items are tagged with verified advertisers/brands

No other protections apply to Traditional transactions.

 

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