About Protections
Protections eligibility
Here’s a summary of which protections apply to each transaction type.
| Transaction type |
Protections |
| Programmatic Guaranteed |
Only these protections apply:
- Cookies and data uses
- User-based data
- These ad technologies: Interactive video ads (VPAID), Real player, Quicktime, Windows Media, Rollover Expandables (Beta), and Google - Expandable (Beta).
- Custom label protections
- Advertiser/Brand protections, if the checkbox for “Apply to all direct traffic as well” is selected when creating the protection.
- Competitive exclusions
|
| Preferred Deals |
Only these protections apply:
- Cookies and data uses
- User-based data
- These ad technologies: Interactive video ads (VPAID), Real player, Quicktime, Windows Media, Rollover Expandables (Beta), and Google - Expandable (Beta)
|
| Open Bidding |
No protections apply |
| Open Auctions |
All protections apply EXCEPT Custom labels |
| Private Auctions |
When the “Override blocks” option is off, all protections apply EXCEPT:
- Advertiser/Brand
- Buyer
- Inventory Exclusions
- Custom labels
|
| First Look |
All protections apply EXCEPT:
- Inventory exclusions
- Custom labels
|
| AdSense |
No Ad Manager protections apply. AdSense protections are set in the AdSense UI. |
| Traditional |
These protections always apply:
- Custom labels
- Competitive exclusions
Advertiser/Brand protections apply if:
- The checkbox for “Apply to all direct traffic as well” is selected when creating the protection
- Your line items are tagged with verified advertisers/brands
No other protections apply to Traditional transactions.
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