Using your Advertisers Home dashboard

Review the revenue generated by classified advertisers

Your Home dashboards supplement Query Tool reports by surfacing new opportunities and giving you insights into which of your strategies have been the most effective.

The Advertisers dashboard shows how each classified advertiser has performed over the selected time period, as well as breakdowns by programmatic channel and inventory type. Click View in Query Tool to dig deeper into the data.

Complete the following steps to view your Advertisers Home dashboard:

  1. Sign in to Google Ad Manager.
  2. Click Home and then Advertisers.
  3. Use the search bar at the top of the page to search for a classified advertiser to view their performance data for the selected time period.

Programmatic channels

Filter the displayed data by several inventory types, including: 

  • All inventory
  • Mobile web
  • Mobile app
  • Instream video
  • AMP
  • Desktop

You can also change the metric displayed in the chart to one of the following: Impressions, Revenue, CPM, or Viewability.

Inventory types

Learn more about the performance of each inventory type across various programmatic channels, including: 

  • All programmatic channels
  • Open auction - General
  • Open auction - First look
  • Preferred deals
  • Private auction
  • Exchange bidding

You can also change the metric displayed in the chart to one of the following: Impressions, Revenue, CPM, or Viewability.

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