Your Home dashboards supplement reports by showing new opportunities and giving you insights into which of your strategies have been the most effective.
The Advertisers dashboard shows how each classified advertiser has performed over the selected time period, as well as breakdowns by programmatic channel and inventory type. Click View in reporting to dig deeper into the data.
To view your Advertisers Home dashboard:
- Sign in to Google Ad Manager.
- Next to "Home: Overview," click the dashboard menu
and select Advertisers.
-
Use the search bar to search for a classified advertiser to view their performance data for the selected time period.
Inventory types
Filter the displayed data by several inventory types, including:
- All inventory
- Mobile web
- Mobile app
- In-stream video
- AMP
- Desktop
You can also change the metric displayed in the chart to one of the following: Impressions, Revenue, CPM, or Viewability.
Programmatic channels
Learn more about the performance of each inventory type across programmatic channels, including:
- All programmatic channels
- Open auction - General
- Open auction - First look
- Preferred deals
- Private auction
- Open bidding
You can also change the metric displayed in the chart to one of the following: Impressions, Revenue, CPM, or Viewability.
