A feed is a stream of content that you can scroll through. The content appears in similar-looking blocks that repeat one after the other. For example a feed can be editorial (e.g., a list of articles or news) or listings (e.g., a list of products, services, etc.). Feeds can appear anywhere on the page. Note: For the purposes of In-feed ads, a feed does not refer to a web syndication feed such as RSS.
Some examples of feeds include:
- The main feed on a homepage (e.g., a news feed)
- The main feed on a product or services results page
- A horizontal feed on the page
- A text-only feed
You could have a site that has a different feed on mobile vs. desktop. For example, a desktop grid layout that becomes a feed when viewed on mobile. In this case, you can create separate In-feed ads for the different screen sizes.
Example of a feed on a homepage:
Example of a text-only feed: