Ad Manager and Ad Exchange program policies

Resolve violations in the Policy center

Recent changes to our policies mean that some content that previously violated our policies is now allowed, but will receive limited (or possibly no) ad serving. We are working to update the Policy center to make it easier to identify which issues are mandatory to fix and which issues do not need to be fixed, but will lead to restricted demand if not addressed.

To determine if an issue must be fixed, click the issue in the Policy center to expand the policy definition.  If the definition starts with Certain sources of advertising are restricted from appearing on content that:, this indicates a publisher inventory restriction that does not need to be fixed, but will receive limited ad serving. Anything else is a policy violation, which you must address.

The Ad Manager Policy center gives you detailed information about policy violations that have been found on your sites, site sections, pages, or apps, as well as the steps to resolve issues with ad serving and request reviews after you've made changes.

In the Policy center you can see:

  • Which of your pages, sites, or apps we've found to have policy violations
  • Information on why your site, site section, page, or app is in violation
  • The steps you need to take to comply with the program policies
  • How to request a review of your page, site, or app after you've addressed the violations

For policy violations, site-level, page-level and app-level violations appear in the Policy center. While page-level violations appear in Ad Manager notifications, site-level and account-level violations are sent to your email.

Access to the Policy Center

Users with the "Ad Exchange manager" role can automatically access the Policy center in Ad Manager to view and resolve violations. To remove the access for certain users, administrators can create and assign a custom role, which does not include the "View and resolve policy violations" permission.

The policy center covers Policy violations for both web and app.

To learn more about Policy violations and how to fix them, see the following articles:

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