Ad Manager and Ad Exchange program policies

Resolve issues in the Policy center

The Policy center gives you detailed information about issues that may restrict ads from appearing in your apps and on your sites, site sections or pages, as well as the steps to resolve issues with ad serving and request reviews after you've made changes.

To access the Policy center: Sign in to your Ad Manager account, and click Admin and then Policy.

Users with the "Ad Exchange manager" role can automatically access the Policy center in Ad Manager to view and resolve violations. To remove the access for certain users, administrators can create and assign a custom role, which does not include the "View and resolve policy violations" permission.

In the Policy center you can see:

  • Which of your pages, sites, or apps we've found to have policy violations or publisher restrictions
  • Information on why your site, site section, page, or app has enforcements
  • How to request a review of your page, site, or app after you've addressed the policy violations or publisher restrictions

Sites and apps with issues

The Policy center provides an overview of your affected sites and apps. Use the Web policy center tab to view issues with your sites. Use the App policy center tab to view issues with your apps.

Web policy center

In the ”Sites with issues” section, you can see the following information:

  • Site: The site that has the enforcement.
  • Must fix: Whether or not you need to take action on the enforcement. This column will say "Yes" if an enforcement is due to a policy violation.
  • Pages with issues: The number of pages on the site that have issues.
  • Site status: The status of the site with the issue; whether it has received a warning or ad serving has been limited or disabled, or if only certain pages or sections are affected.
  • Last enforcement date: The date the last enforcement was issued. 

Click and then next to a site to view more information about the issues affecting ad serving and how to fix them.

To learn more about enforcements and how to fix them, see Resolve policy violations in the Web policy center.

App policy center

In the ”Apps with issues” section, you can see the following information:

  • App: The app that has the enforcement.
  • Must fix: Whether or not you need to take action on the enforcement. This column will say "Yes" if an enforcement is due to a policy violation.
  • Pages with issues: The number of pages in the app that have issues.
  • App status: The status of the app with the issue; whether it has received a warning or ad serving has been limited or disabled.
  • Last enforcement date: The date the last enforcement was issued.

Click and then next to an app to view more information about the issues affecting ad serving and how to fix them.

To learn more about enforcements and how to fix them, see Resolve policy violations in the App policy center.
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