For more information on YouTube cross-sell, see the Partner Sales help center. If you don't have access to the help center, contact your Partner Sales representative.
If your network is authorized for the YouTube cross-sell partner program, your partner-uploaded video content (optionally including "unlisted" videos) is ingested within seconds of publication, and is available for serving within a few minutes. User‑generated content can also be ingested (Beta), though with greater latency (overnight).
YouTube content ingestion selectively ingests videos based on YouTube's ability to monetize the content. If any content doesn't appear in the YouTube partner source, it's likely due to rights claim issues that are also preventing it from being monetized. When those are resolved, the videos will be ingested through the partner‑level source.
Target YouTube video content
Once your network is set up for YouTube cross-sell, you can target content from your YouTube channels in either CMS metadata or content bundles:
- CMS metadata
When you add targeting to your line item, choose Key-values, Audience, and CMS metadata
CMS metadata, and then select any of available YouTube keys shown below, and the value you'd like to target.
- Content bundles
When you add targeting to your line item, choose Video content
For example, to target all of your user generated content, choose:
Key-values, Audience, and CMS metadata CMS metadata
claim_type: ugc
Available YouTube keys
| YouTube keys | Description | Type |
|---|---|---|
category |
The category of the video. | string |
duration |
The duration of the video, in seconds. This value defaults to 60 if unavailable (this is not common). | numeric |
keywords |
The tags/keywords assigned to the YouTube video. | string(repeated) |
claim_type |
This distinguishes between YouTube partner‑uploaded and user‑generated content (UGC). Possible values are partner_uploaded and ugc. |
string |
premium_ugc |
Applies to user-generated content (UGC) when there is a 90% or greater audio/video match to a premium music video. Audio-only matches cannot be premium. Possible values are yes and no. |
string |
yt_channel_id |
The YouTube channel identifier. This should be in the format UC[XXX]. |
string |
assetlabel |
These are asset labels from the YouTube Creator Studio. They are present only for user‑generated content (in other words, claim_type=ugc). |
string(repeated) |
language |
The content language. | string |
