Difference between AdSense and Google Ads

Compare advertiser products with publisher products

Google AdSense is for publishers. If you own or manage websites, blogs, or forums, and want to monetize them, the Google AdSense program could be for you. Ads appear on your digital property, and you can earn revenue based on the number of people who view or engage with these ads. Other platforms for publishers include Google Ad Manager and AdMob. Learn more in Compare Ad Manager, AdSense, and AdMob.

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The Google Ads program is for advertisers. If you want to advertise your products or services on website or apps, with an eye on growing your business or sales, Google Ads is for you. Your ads appear on Google search results and our network of publisher websites. Learn more about Google Ads and begin advertising by visiting www.ads.google.com.

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