Only available in Google Ad Manager 360.

Suggested ad units

Use ad units suggested from your Google Publisher Tags
Only available in Google Ad Manager 360.
If the ad server receives at least 10 requests for an undefined ad unit within a seven-day period, Google Ad Manager will suggest that you add it to your list.

Not intended as primary method to create ad units

This feature is not intended to be the primary method by which ad units are created. If you wish to regularly create new ad units from what is defined in your tags, refer to the Ad Manager API to create ad units with the standard InventoryService methods.

How to enable this feature

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Network settings.
  3. Enable Suggested ad units.
  4. Click Save.

Approve a suggested ad unit

Access to approve

If teams is enabled, you must have the "All entities" team associated with your user account to access this page and approve suggested ad units. Talk to your Ad Manager administrator for more details. If teams is not yet enabled for your network, users with an administrator role can click
Admin and then Global settings and then Features to enable.

Only ad units that you approve will be added to your inventory. You can ignore a suggestion if, for example, the ad unit was included in the ad tag by mistake because of a tagging error. Once you approve the suggested ad unit, traffickers will be able to specifically target line items to it. Carefully review all suggested ad units to avoid suggestions created from misspellings of existing ad units in your tags.

You can only approve suggested ad units, but you can't delete or archive them.

How often is the list of suggested ad units updated?

The list of suggested ad units is updated once a day, so when you include an ad unit in an ad tag, it will show up on the list of suggested ad units no more than 24 hours later. Suggested ad units will remain on the list as long as there have been more than 10 impressions in the past seven days. The number of impression requests in the past seven days is shown in the "Requests" column of the "Suggested ad units" page.

  1. Sign in to Google Ad Manager.
  2. Navigate to Inventory and then Ad units.
  3. Click Suggested ad units, located in the upper right.
  4. Select the checkbox next to one or more suggested ad units you want to create in Ad Manager.
  5. Click Approve.

You can filter the list of suggested ad units to help you find ad units to create, either by name or by the number of requests in the last 7 days. Only the 500 most requested suggested ad units are available to view.​

Although up to 500 suggested ad units can be displayed, ad units pending approval do not appear if they exceed network-wide limits

The details page of ad units created from from suggested ad units indicate "Created from an auto-suggested ad unit".

Report on suggested ad units

Suggested ad units don't appear in reports until you approve them. Instead, impressions delivered to suggested ad units are attributed to the ad unit one level above in the hierarchy. For a top-level ad unit, impressions are attributed to the "(default)" ad unit.

Line item selection for suggested ad units

If you have already defined a first-level ad unit under "Inventory" and you add a second-level ad unit to the tag before you approve it, line items targeted to the first-level ad unit and run-of-network line items will be served to the unapproved ad unit. If you add a brand new first-level ad unit to an ad tag, run-of-network ads will serve to it.

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