Guidelines and restrictions for implementing sticky ads

Publishers electing to use sticky ads must adhere to the following implementation specifications:
Vertical Horizontal

You must comply with the AdX seller program guidelines, being especially mindful of the following:

  • You must not overload your page with ads. You need to ensure that all ads, including sticky ads in this beta, constitute less than the amount of content on the viewable screen or viewport.

You must comply with the AdX seller program guidelines, being especially mindful of the following:

  • You must not overload your page with ads. You need to ensure that all ads, including sticky ads in this beta, constitute less than the amount of content on the viewable screen or viewport.
  • Any ad implementation must provide a clear differentiation between ad and content.
The declaration instructions above are for vertical sticky ads on desktop.  The declaration instructions above are for horizontal sticky ads on desktop and mobile sites. If you use horizontal sticky ad units for display, you must declare their existence.
Vertical sticky ads must never overlap or underlap any other page content. The ad should never come too close to content, navigational site functions (including scrollbars), or another ad. This condition includes pages with responsive design, and any issues that may arise from resized windows. Horizontal sticky ads should never come too close to content, navigational site functions (including scrollbars), or another ad. This condition includes pages with responsive design, and any issues that may arise from resized windows.
All ad attributions, and all of the ads content, must be displayed at all times.
Ads must scroll into and out of the viewport; they cannot appear or disappear at any point in the scroll. --
Ads must only move in the vertical axis, without any horizontal scrolling. Vertical sticky ad units are not allowed to float elsewhere on the page or follow the cursor. Horizontal sticky ad units are not allowed to float away from window edges or follow the cursor.
The sticky ad must stay in its fixed position on screen without any visible stuttering, choppiness, or delay while the user scrolls through content. The horizontal sticky ad must not have any visible stuttering, choppiness, or delay while the user scrolls through content.
There can only be one vertical sticky ad visible in the viewport at a time. Only one horizontal sticky ad is permitted per page.

 

Applies to both Vertical and Horizontal sticky ads:
Sticky ads may not be ideal for all types of websites, such as gaming pages or dynamically evolving pages. Publishers should make sure to thoroughly A/B test sticky ad unit performance before implementing the unit across their site. As always, the publisher should make sure the user experience is high-quality and the sticky ad unit doesn’t disrupt or detract from the page’s performance.
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