Report on native ads

You can report on native ads as you would for other ads in Ad Manager.

Creative size (delivered) dimension

When you run reports with the Creative size (delivered) dimension, you’ll see a value of:

  • “Native” for Custom rendering.
  • “Fluid” for Native styles that are fluid-sized.

Native-specific dimensions

You can use the Native style name and Native ad format name dimensions to break down your reports by native styles and formats. Note that non-native values display as “(No native style)” or “(Non-native ad)” and are included in the totals. You can filter out these values as needed.

Ad Exchange historical report

We recommend using the Ad Exchange historical report type for multi-size programmatic inventory. In the Creative sizes dimension:

  • “Native” indicates the ad request was made from inside a native ad unit
  • A fixed size means that a banner ad served.

In the Ad Manager historical report, if you’re mixing native and banner ads on a single Ad Exchange line item, you won’t be able to use “Creative size (delivered)” to distinguish between native and banner ads. Ad Manager reporting currently only displays the size of the Ad Manager creative for multi-size requests. Because there’s only a single creative in this multi-size configuration, reports always display the same size in the “Creative size (delivered)” dimension, regardless of whether Ad Exchange served a native ad or banner ad.

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