Define a revenue share with a partner

Track assignments allow you to define a revenue share agreement with a publishing partner for display or video ads. Revenue share is expressed in terms of a percentage specified in the assignment.

Create a new assignment

1. Sign in to Google Ad Manager.
2. Click Video  Partners.

3. Create a new or use an existing partner.

   New

   1. Click New partner.
   2. Enter the name.
   3. Under "Additional settings", optionally include partner contact information.
   4. Click Add partner assignment

   Existing

   1. Click to open the existing partner.
   2. Click New partner assignment.
4. Choose Track as the "Assignment type".

5. Name the assignment and set the status.

   The status of a newly created assignment defaults to "Active". If you're not sure which assignment you want to add or how to configure one, you can set the status to Inactive. When you're confident that the assignment is properly configured, change the status back to Active.
6. Configure the start and end times, for when ad requests will be shared.

7. (Optional) Select Enable fill-rate optimization to allow publishers to place a weight on this track assignment. This allows you to control distribution based on fill rate between this and other inventory sources.

   The default value of 1 is the lowest weight. Increasing the weight of an assignment will increase its fill rate, at the expense of assignments with lower weights. Values can be between 1 and 10.

   Targeting based on CMS metadata is not supported when fill-rate optimization is enabled.

8. (Optional) Select the Treat special ad units as non-special option to avoid having to explicitly target special ad units for this assignment.

   If unchecked, special ad units are respected and must be explicitly targeted for all content partners.

9. Select the term type and configure the cost or revenue share percentage, if applicable.
10. Add targeting settings.
    • The targeting settings should reflect the inventory that will track impressions or ad requests to your partner—either ad units or key-values that identify the display or video ads to be tracked.
    • The available targeting settings are similar to line item targeting criteria.
    • Make sure different Track assignments don't have the same targeting settings. Overlapping assignments can affect forecasting and reporting numbers.
    • You can optionally add a targeting preset if one exists with your desired targeting criteria.
11. Click Save.