Configure your Ad Exchange revenue share

Enforce your contracted revenue share for each ad request

You can adjust how your Ad Exchange ad requests are paid with the "Average revenue share" account setting. 

Update your revenue share setting

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Global settings and then Ad Exchange account settings.
  3. Either enable or disable the Average revenue share setting:
    • Enabled (default):  Ad Exchange pays a contracted revenue share which is based on an average over the course of the billing period.
    • Disabled: Ad Exchange pays at least the contracted revenue share for each ad request query. This reduces Ad Exchange yield.
  4. Click Save.
Need help understanding the impact?
Contact your account manager for more performance reporting information.


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