App content rules and protections

Similar to your display property, you need to set up your Ad Manager account for app property. The article on identifying targeting covers different ways to target on various device categories. In this article, we cover some high-level points about your mobile in-app setup.

Pricing rules

Depending on your inventory structure, you can use multiple targeting options for pricing rules. You can also take advantage of the buyer/advertiser options to block or allow buyers/advertisers at specific floors. The order of your rules do matter, similar to display pricing rules.

Semi-transparent requests are not supported in for apps.

Blocking protections

Similar to Ad Manager for display and video, you can block general and sensitive categories and specific advertiser URLs. Learn more about blocking ads by type.

Opt-in ad technologies

These are controls you need to explicitly allow, so please be sure to allow all the ad technology vendors you’re comfortable with. Learn more about allowing ads by type.

Cookie and data usage

In an app environment, these settings control how buyers can use the mobile advertising IDs passed via Ad Manager.

Match coding doesn’t apply for the in-app environment. If you don’t want to send mobile advertising IDs to buyers, you can block the other three settings. However, this will likely result in lower eCPM and/or revenue because buyers often target based on mobile advertising IDs.