Similar to your display property, you need to set up your Ad Manager account for app property. The article on identifying targeting covers different ways to target on various device categories. In this article, we cover some high-level points about your mobile in-app setup.
Depending on your inventory structure, you can use multiple targeting options for pricing rules. You can also take advantage of the buyer/advertiser options to block or allow buyers/advertisers at specific floors. The order of your rules do matter, similar to display pricing rules.
Similar to Ad Manager for display and video, you can block general and sensitive categories and specific advertiser URLs. Learn more about blocking ads by type.
Opt-in ad technologies
These are controls you need to explicitly allow, so please be sure to allow all the ad technology vendors you’re comfortable with. Learn more about allowing ads by type.
Cookie and data usage
In an app environment, these settings control how buyers can use the mobile advertising IDs passed via Ad Manager.