Signals in the bid request

The GMA SDK offers advanced features that allow publishers with unique requirements to serve ads in their mobile apps. In addition to the mobile advertising IDs, there are some signals that can be passed in the bid request to Ad Exchange buyers:

  • URL: The URL passed in the bid request is the mobile app’s Android or iOS URL.
  • Support for child-directed apps: Publishers can mark their ad requests to be treated as child-directed to facilitate compliance with COPPA. Learn more about child-directed settings for Android and iOS.
  • GPS location: Publishers can send GPS location data as an extra signal in a privacy-safe way to the buyers. Please adhere to the Google Ad Manager Partner Guidelines. Buyers get a hyperlocal polygon of 5 coordinates (4 lat/long coordinates forming a box, and a 5th lat/long coordinate that is the center of the box) in the bid request. Learn more.
  • Content URL (beta): For publishers that have the same content in mobile app as that for mobile or desktop web, the content URL can be used to send the corresponding web URL of the content in the bid request for addition contextual signals. Learn more.
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