Ad Exchange video with the IMA adapter

For video partner platforms that aren't integrated with the IMA SDK, you can still monetize in VAST and VPAID-compliant players. The IMA adapter integration allows Ad Exchange for video publishers to monetize video content on desktop and mobile web.

The video player implementation must be compatible with VAST 2 or 3 as well as VPAID 2. It works by automatically executing the IMA SDK technology prior to making the ad request, without an additional SDK-integration step.

A direct IMA SDK integration is always preferable, not only because of reduced latency due to an additional request, but because it enables more features than the adapter, such as advanced ad scheduling with video ad rules and VMAP. If a direct IMA SDK integration is not possible, the adapter can at least access demand from Ad Exchange and AdSense for Video.

To generate a Google Publisher Tag for Video, for use with the IMA adapter:

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Ad units.
  3. Click to open an existing ad unit.
  4. Click Tags.
  5. Select Google Publisher Tag for Video as the tag type and click Continue.
  6. Select Google IMA Adapter as the player SDK type and click Continue.
  7. Define any additional ad tag parameters and click Continue.
  8. Copy the ad tag.

You can learn about the components of the master ad tag URL, including any required [placeholder] values that need to be dynamically populated by the video player making the ad request.

Ad Exchange ad units converted to Ad Manager ad units

This option is intended for in-stream video for Ad Exchange tags that were previously converted to Ad Manager ad units, and may not be available for your network. You can contact your account manager for more information.

To generate an ad tag for Ad Exchange ad units that were converted to Ad Manager ad units, for use with the IMA SDK:

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Ad units.
  3. Click to open an existing ad unit.
  4. Click Tags.
  5. Select Ad Exchange Tag as the tag type and click Continue.
  6. Define the tag options, select IMA Adapter as the technology, and click Continue.
  7. Copy the ad tag.
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