Ad Exchange video with the IMA adapter

Video partner platforms, that aren't integrated with the IMA SDK, can still monetize in VAST and VPAID-compliant players. The IMA adapter integration allows Ad Exchange for video publishers to monetize video content on desktop and mobile web.

Video player implementation must be compatible with VAST 2 or 3 as well as VPAID 2. It works by automatically executing the IMA SDK technology prior to making the ad request, without an additional SDK-integration step.

A direct IMA SDK integration is always preferable, not only because of reduced latency due to an additional request, but because it enables more features than the adapter, such as advanced ad scheduling with video ad rules and VMAP. If a direct IMA SDK integration is not possible, the adapter can at least access demand from Ad Exchange and AdSense for Video.

To generate a Google Publisher Tag for Video, for use with the IMA adapter:

  1. Sign in to Google Ad Manager.
  2. Click Inventory and then Ad units.
  3. Click to open an existing ad unit.
  4. Click Tags.
  5. Select Google Publisher Tag for Video and Audio as the tag type and click Continue.
  6. Select Google IMA Adapter as the player SDK type and click Continue.
  7. Define any additional ad tag parameters and click Continue.
  8. Copy the ad tag.

You can learn about the components of the master ad tag URL, including any required [placeholder] values that need to be dynamically populated by the video player making the ad request.

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