The GMA SDK offers some advanced features that allow publishers with unique requirements to serve ads in their mobile apps:
- Support for child-directed apps: Publishers can mark their ad requests to be treated as child-directed to facilitate compliance with COPPA. Learn more about child-directed settings for Android and iOS.
- Ability to send messages to the app: GMA SDK has app events that allow Google Ad Manager creatives to send messages to the app and take action accordingly. This allows for a wide variety of possibilities including dynamically changing creative behavior and changing the look and feel of the creative. Learn more about app events for Android and iOS.
- Additional methods for backfill: If you’re using Ad Exchange backfill, there are parameters such as Content URL that can be passed via Google Ad Manager. Learn more about these additional parameters for Android and iOS.