Ad Manager and Ad Exchange program policies

Data policies

Late data policy

Ad Manager data processing occurs at regularly scheduled intervals within the system. Monitoring of the Ad Manager data processing system occurs on the hardware, network, and software levels. While every effort is made to ensure the accuracy and successful processing of data, unforeseen negative events can and do occur.

"Late" data is defined as data which has been captured by an ad server but has been delayed from being delivered to the publishing system at the appropriate time.  Late data can be recovered and processed.

When a delay in data processing occurs, system monitors inform engineering and operations personnel of the delay and action is taken to correct the event. Engineering and Operations management then communicate the issue to all appropriate internal groups, including customer support, as required for appropriate communication regarding the event.

In the event that Ad Manager data processing is temporarily interrupted for any reason, all late data is processed and aggregated with the published results in a timely manner.

 

Data reissuance policy

Monitoring of the Ad Manager data processing system occurs on the hardware, network, and software levels. While every effort is made to ensure the accuracy and successful processing of data, unforeseen negative events can and do occur.

"Data re-issuance" is defined as an event in which it has been determined that a data set must be delivered to a client or clients to replace the data set originally delivered to the client or clients. This event can occur if it is determined the original data set is found to be erroneous or incomplete.

The following steps are taken if it is determined that Ad Manager data must be reissued to replace a previously delivered data set due to incompleteness or error:

  1. Ad Manager Engineering and Operations teams determine the scope and reach of the incorrect data event.

  2. Customer Support analyzes the data set re-issuance size and communicates this to other customer support teams.

  3. Ad Manager Engineering and Operations teams determine the reprocessing methods.

  4. Data is reprocessed and issued back to the Ad Manager database.

  5. Quality Assurance testing is done to ensure that the data restoration event is accurate.

  6. Ad Manager Engineering and Operations teams inform Customer Support when the restoration is complete.

  7. Customer Support contacts the affected client/clients.

 

Missing data policy

Monitoring of the Ad Manager data processing system occurs on the hardware, network, and software levels. While every effort is made to ensure the accuracy and successful processing of data, unforeseen negative events can and do occur. 

"Missing" data is defined as data which:

  • Was expected to be captured by the Ad Manager system but due to a system failure or weakness was not.

  • Is determined to be absent once all investigations regarding the data is determined to be "late" (see above for definition) have been completed.

  • Is unrecoverable.

The following steps are taken if it is determined that expected data is absent:

  • Ad Manager Engineering and Operations management communicates the issue to all appropriate internal groups, including Customer Support and Product Managers, as required for communication regarding the event.

  • Ad Manager Customer Support informs the appropriate client/clients of the event.

  • Ad Manager Customer Support management and PMs determine and execute client restitution steps as necessary.

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