Transaction types in Ad Exchange
Your contract may refer to different types of transactions. The following describes the details of the available types:
|Exchange Bidding||"Exchange Bidding" allows Company to enable certain advertising exchanges and sell side platforms with whom Company has a direct contractual relationship ("Authorized Exchange Bidders") to compete with Ad Exchange and Ad Manager in a unified real-time auction for Company's inventory.|
|First Look||First Look transactions are auction-based transactions for specific inventory with specific buyer(s) that bid with your designated floor price, configured using rules.
For clarity, First Look transactions are considered Open Auction transactions for billing/revenue share calculation purposes.
|Open Auction||Open Auction transactions are auction-based transactions for inventory available to all buyers.|
|Preferred Deal||Preferred Deal transactions are fixed-price, pre-auction transactions that the publisher negotiates with specific buyer(s).|
|Private Auction||Private Auction transactions are auction-based transactions with specific buyer(s) that are whitelisted by company.|
|Programmatic Guaranteed||Programmatic Guaranteed transactions are fixed-price transactions with a pre-committed set of inventory that is negotiated with a single buyer.|
Preferred Deals, Private Auctions, and Programmatic Guaranteed are managed via the Deals interface. A deal ID is associated with these transaction types.
"Self-Bought Inventory" refers to Company purchasing its own inventory in accordance with certain parameters as defined by Google and provided to Company (including via e-mail or via the Google Ad Manager user interface).