Difference between estimated and finalized Ad Exchange revenue

Estimated revenue, which you see on your Home and Performance report pages, reflect close estimates of your recent account activity. These pages show estimated revenue to give you an approximation of recent account activity as soon as it is available. However, this revenue isn't finalized until the end of the month and does not reflect the amount you will ultimately be paid.

Finalized revenue are accurate revenue amounts that include all revenue you will be paid for validated clicks and impressions. These amounts are equal to the current balance found on on your Payments page. After our revenue records are processed and verified by the 2nd of the month, your current balance from the previous month is posted to your Payments page and to the "Finalized revenue" section of your Home page.

If you're seeing a large difference between your revenue estimates and your finalized revenue, contact us.

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