About third-party audience segments

Only available in Google Ad Manager 360

Audience Solutions is a Google Ad Manager 360 feature which might not be enabled for your network.

Third-party segments are lists of cookies matching the demographics of your visitors that you purchase from a third-party data provider. If you work with one of the data providers integrated with Ad Manager, segments they offer you will be pushed automatically into Ad Manager where you can review and accept or reject them. After you accept a third-party segment, you can target line items to it, run forecasts, and report on it.

If a data provider you work with is not integrated with Ad Manager, then work with them to learn how best to use their audience segments in Ad Manager.

As with first-party segments, you can optionally associate them with custom key-values, and set other attributes such as number of hits and recency of relevant page views.

When working with third-party data providers, you need to give them your Audience Solutions link ID so the data provider can push audience segments into your Ad Manager instance.

Find your Audience link ID

  1. Sign in to Google Ad Manager.
  2. Click Admin and then Global settings and then Network settings.
  3. Find the numeric value next to "Audience link ID". Note that your audience link ID is not the same as your network code.

Changes to third-party billing

Previously, some third-party segments in Audience Solutions were listed with a cost of $0, even though your network was being billed a $0.10 CPM minimum for use of those segments during the ad selection process.

This occurred because the third-party data provider entered a $0 cost on their side, which would be displayed in Audience Solutions instead of the actual cost incurred due to the minimum charge.

All segments with a cost below $0.10 (or the local currency exchange equivalent of US $0.10) will be displayed as having a cost of $0.10 (or local exchange equivalent) to give you a more accurate sense of what your actual costs will ultimately be. This includes segments that are already in your Ad Manager network that previously displayed zero cost.

Learn how to accept and activate third-party audience segments.

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